eCommerce (and cocooning)

So... how do you get from Cocooning to eCommerce? Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more. This trend was recognized back in the 1990s and has been increasing ever since. Many companies have realised the potential of the cocooning trend and so they market products based on this principle.

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Search Engine Optimization

When chasing value, one of the hardest challenges is to overcome the human tendency to grab the obvious bargain. Cheap things often cost more in the long run, as 19th-century philosopher John Ruskin noted, " Unwise to pay too much, but it is worse to pay too little," he wrote. "When you pay too much, you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought is incapable of doing [what] it was bought to do." More than anything, this applies to this applies to our approach to SEO implementation.

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Web design & Branding

Branding is more than just words and designs. It must be accompanied with great actions. Otherwise, it will all be a waste of time and money. Every brand has a story to tell. Some are inspirational while others are tragic. In so many ways, building a brand is like telling a great story. At the heart of both crafts is the power to evoke emotions from the audience. Great storytellers can make you cry while branding experts can make you buy. In some aspect, branding is different from storytelling for it is a two-way system. In stories, the author controls the ideas and plots. In branding, your story is a collaboration of your vision and opinions of your customers, suppliers and even competitors.

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Webhosting

There are a plethora of web hosting companies out there. Yes, we admit, it is a daunting task to find the best web hosting service for your needs. First know that the function of the website usually determines the type of web host. Then, the features, support, reliability, and control decide the pricing of a hosting account. At WeServeBest, speed and service are the key.

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Custom Web Applications

We develop custom web applications and tools that integrate into your website or give you control over your website content. We develop mainly with PHP/MySQL, and are strong believers that web based applications –even in an intranet or extranet environment– are preferable. Your organization would benefit from customization or integration when you find you are doing repetitious, time consuming tasks.

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eCommerce


With online retail and ecommerce cart sales at US $155 Billion dollars in 2009 and increasing steady year on year the future looks bright for ecommerce. So as the world emerges from the GFC and with ecommerce sales climbing, now has never been a better time for would be entrepreneurs to enter the ecommerce market.

Find out more

Webhosting


Host solutions are so numerous in the age of technology that making the decision can be a long process. WeServeBest has built a solid portfolio on top of our unique approach to development and hosting, which by years of experience, has proved to be a bulletproof model.

Find out more

Custom Web Applications


Web applications are meant to work for you and your business. We strive to build dynamic web solutions that will not only be useful today, but as long as your business thrives. Companies accept their current methods because "that's how it has always been done." WeServeBest's mission is to turn that paradigm on its head by asking "How has it never been done?"

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Living up to our name

weservebest team, Sem Abrahams, Aristide Abrahams, Mark LeMeriseWeServeBest is a company that strives to live up to the adage that its name proposes—being the best. Backed with a support staff boasting years of domestic and international business experience, WeServeBest takes this knowledge base and supplements it with today's ever-growing e-commerce tools. The products produced are quite unlike what you might expect. The synthesis of dynamic and efficient web-based solutions with a grounded knowledge of business processes helps any company expand past barriers and roadbloacks once perceived impassable by the industry. It may sound like we just design web sites and host them. The missing piece we like to fill in is the innate business sense attuned to your company's needs that directs us to the right web technologies to serve your needs, which is—if we believe our customers—what we do best.

Testimonials

  • I started work with Aristide as part of a business engagement for a medical biller. Over the few months, I slowly watched the struggling biller transform into a profitable biller. Aristide used his knowledge of business processes thoroughly. The custom applications he and his team developed saved the biller time and money. For small business turnarounds, it is great to have Aristide and his team as your consultants.

    Pritish Shah, Senior Network and Security Architect at AT&T

  • "The nice thing about working with Aristide is that if he's not sure how to do something, he finds out, but then he improves it." "Aristide is always surprising me with what he can do...graphic design, internet code, marketing ideas. You name it, he's got it mastered. (I hear he can even ride a unicycle and juggle--go figure). But the best part is that Aristide doesn't just get jobs done on time, he's always coming up with ideas and plans to make my business better."

    Doug Scheer, Scripts & Clips and Assembly Shows

  • Mark, I just wanted to thank you again for all of your hard work and patience. I just looked at the website live and I have to say, I'm extremely impressed. It is everything I'd hoped for and more. The only thing that is missing is your name on it. Feel free to plug your name on it anywhere you'd like; you deserve to get your name out there and you deserve credit for building it. If you feel like taking on anymore future projects, I would be more than happy to pass your name along. We'll be in touch.

    Bob Sendek, Sendec Painting, Inc.

  • Over the past three years, I have worked with Aristide on numerous projects. He is creative, informed and skilled in his ability to analyze situations, evaluate a process, and make innovative recommendations with clarity and vision. I have experienced the nearly uncanny intuition he displays as a consultant and project manager, which I am convinced comes from an innate sense of business and brand development. I recommend Aristide and WeServeBest highly to any company.

    Becky Faber, Faber Design

  • Sem and Aristide, what a team. They are always willing to go the extra mile, always on top of things. I cannot believe that I am so lucky to have found them. Not only did they assist me with my website, but they regularly assist me with second and third tier assistance with my customers.

    Mike Morris, The Providers

  • Aristide and his team guided our office through a metamorphose. In hindsight, we were an ugly caterpillar. But both of them saw our company for what we now feel it is, a beautiful butterfly. Thanks to them, we are saving money on a daily basis, and our own customers love us too, because the time saving applications that they instilled us with, have allowed us to refocus on what we do best, sprinkler installations and service. Aristide and Andrew really served us best!

    Rick Wald, Master Services Inc.

  • Aristide and his team worked together to deliver an outstanding website customized to fit my needs. Aristide was instrumental in helping me establish and professional web presence. My web traffic soared for both my website and my blog under their management. They work seemlessly behind the scenes to create internet marketing magic!

    Paula Kirch, Life and Spiritual Coach, Reiki Master

  • eCommerce (and cocooning)
  • Search Engine Optimization
  • Web design & Branding
  • Webhosting
  • Custom Web Applications
  •  

eCommerce (and cocooning)

So... how do you get from Cocooning to eCommerce?
Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more. This trend was recognized back in the 1990s and has been increasing ever since. Many companies have realised what we envision as the true potential of the cocooning trend and so they market products based on this principle, via the Internet.

We certainly live in a different world these days as compared to even 10 years ago, when eCommerce was just in it's infancy. This recent article lays out that eCommerce is on it's way to become 250 Billion industy in 2014, not counting Europe nor the rest of the world.

Wow, I knew ecommerce was a big industry but I didn’t realise just how big!
Forrester Research has published a report which predicts that online retail sales will continue to grow and by 2014 online sales and ecommerce are estimated to reach $248 Billion dollars!. These figures are for US and does not include online sales for Europe, Japan and the rest of the world.

Graph data courtesy techcrunch.com

With online retail and ecommerce cart sales at US $155 Billion dollars in 2009 and increasing steady year on year the future looks bright for ecommerce. So as the world emerges from the GFC and with ecommerce sales climbing, now has never been a better time for would be entrepreneurs to enter the ecommerce market.

Want to cash in on this trend?
We have the expertise in house to guide and assist you with your eCommerce project(s). Go to our Contact page to initiate the process.

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Search Engine Optimization

At last count, Google had indexed over ten billion web pages in its archives. That's two webpages for every human on Earth, an astronomical figure indeed. WeServeBest does not let this statistic hinder our strive to make sure people find you business in the vast stores of all this information. Search engine optimization (SEO) is a powerful tool in the WeServeBest arsenal, allowing us to expose the face of your company to millions of potential customers. There are many approaches to SEO, and WeServeBest approaches this process on a case-by-case basis with each client by asking pertinent questions:

  • What does your business do?
  • Who are your customers and what do they want from your business?
  • How do customers find you?

Paid advertising is a skewed system, essentially allowing the richest to be on top, regardless of their purpose. SEO levels the playing field. WeServeBest have an experienced team, ready to analyze your customer bases and business model toegether to help your company rise to the top.

So what does it take? In a nutshell; research! Not just an hour here or there, dedicated research and market and keyword analysis, honing in on your target market.

Want to engage in a conversation about SEO and what it can do for your business? Ready to rank higher than your competitors without paying per click? Go to our Contact page and we are just an email away from getting your started on this process.

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Web design & Branding

Even though this was published back in 2003, Here's an absolutely great article. Elevator pitches that don't work. 350 smart marketers were asked to eveluate the one line elevator pitches from 17 big, well known companies. The one liners were scrambled up; so no one knew which one liner belonged to which company. All marketers were asked a simple question: Match the pitch the to company.

eBay, of course, is "To help practically anyone buy and sell practically anything". But which company, precisely, is "Continued investments in IT result in measurable productivity gains.?"

EXPECTING your ads to communicate ideas this complicated in a sentence or two is ridiculous. Just having great websites is not the answer eiter. This is where true branding comes in to play. Marketing guru Seth Godin, in this acticle titled "Brand as mythology" he published in 2006, cleverly aligns branding and myhology.

Most of us remember the mythology stories they taught us in school (Zeus and Thor and the rest of the comic-like heroes.) Myths allow us to project ourselves into their stories, to imagine interactions that never took place, to take what's important to us and live it out through the myth.

There are dozens, if not hundreds of entertainment mythological brands. James Bond and Barbie, for example.

But it goes far behond that.

There's clearly a Google mythology and a Starbucks one was well. We feel differently about brands like these than we do about, say Maxwell House or Random House.

Why do Santa and Ronald McDonald have a mythology but not Dave at Wendy's or the Burger King?

People use a Dell. They are an Apple.

This can happen accidentally, but it often occurs on purpose. A brand can be deliberately mythological, created to intentionally deliver the benefits of myth. Casinos in Las Vegas have been trying to do this for decades (and usually failing). But talk to a Vegas cab driver about Steve Wynn and you can see that it's been done at least once.

Branding can be compared to a process that is alive. It is constant, alsways happening. Although the word process may connote something cumbersome, most branding processes can be (and should be) simple to the point of becoming second nature. As such, branding becomes like the syntax that children learn to align words into meaningful sentences. They allow entire organizations to communicate with their customers more effectively and convincingly

So how can I apply branding successfully? Now that is a conversation we would love to have with you. Go to our Contact page, drop us a note, and we will be in touch shortly.

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Webhosting

In addition to streamlining your business with web applications, WeServeBest offer hosting solutions for your website and custom web applications. This unique combination of development and hosting offers great benefits:

  • WeServeBest is familiar with our servers, so troubleshooting is no problem.
  • One hundred percent uptime is our goal our servers are important to your business and our business
  • Our servers are monitored 24/7 by sensitive software

Host solutions are so numerous in the age of technology that making the decision can be a long process. WeServeBest has built a solid portfolio on top of our unique approach to development and hosting, which by years of experience, has proved to be a bulletproof model.

You are may not get the cheapest hosting solution, we are not trying to be the cheapest, but you will get, hands down, quality service at a fair rate. Ready to take the next step? Go to our Contact page to get in touch, and we will prove to you that what we promise is what you get.

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Custom Web Applications

Permeating every aspect of the business process nowadays, web-based applications are a turning point in conducting online business. For years, companies accept their current methods because "that's how it has always been done." WeServeBest's mission is to turn that paradigm on its head by asking "How has it never been done?" With the fresh eyes of consultants and a cabinet of technical advisors, WeServeBest can develop custom web-based applications tailored perfectly to your needs. The benefits don't end at simply doing somthing online:

  • Web applications make working anywhere, from any terminal, easy.
  • Thorough analyses of your business processes ensure nothing is lost in the design process
  • WeServeBest listens to your input along the way so your applications looks and feels exactly how you imagined

Web applications are meant to work for you and your business. We strive to build dynamic web solutions that will not only be useful today, but as long as your business thrives.

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Contact information

We like contact. The difference between an OK solution and a great solution is good communication. Projects are only successful if the communication lines are solid. And that all starts here.

First contact, go for it, you will not regret it.

  • Address: 29035 5 Mile Road, Livonia, MI 48154
  • Phone: +1 (734) 956-0050

Please feel free to email us.